MGSYSTEM ENTRY / 01-03
LOOKING FOR A
STANDARD CREATIVE
AGENCY?
WRONG STUDIO.
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01 / 05
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WE MAKE IT HAPPEN.
THEN WE MAKE PEOPLE SEE IT.
Ideas should not stop at the screen.
Experiences should not end when the lights go out.
04SELECTED WORKS
Selected works are arranged like objects in a quiet room.
Kinetic Mark Field
Brand Installation
Dark Terrain
Identity Objects
04BGOOD COMPANY
CLIENT ROLL / SELECTED NAMES
WE'VE BEEN IN
GOOD COMPANY.
A few names we've had the pleasure of making things with.
MG
Coca-Cola
JAWA
Amazon
boAt
GH Cranes & Components
Toyota
ERAM
JAECOO
GCC Olayan
Abdul Latif Jameel
TRIFID
Spykar
AlUla Moments
Vita Bella
Wimbledon
Aqualogica
Nykaa
IDENTITY 19
4SWISS
I’m Caffeine
Diesel
Colgate
Spotify
Garnier
IDENTITY 26
Aknan
Ayamen Real Estate
Hemmah
Bayat
MNK
NUMOU
IDENTITY 33
WETAN
MAALEM
CIVIL Real Estate
ENMA
Dar Al Emaar
Alam Altamayoz
Visit Saudi
LYNK & CO
01/41
05SERVICES
THE SERVICE INDEX.
MARKETING01—07
Social Media Management
MARKETINGStrategy, planning, publishing and ongoing channel management.
Content Creation
MARKETINGPhotography, video, reels and campaign content built for the platforms they live on.
Brand Strategy & Development
MARKETINGPositioning, messaging, storytelling and visual direction that give a brand a clear place.
Influencer Partnerships
MARKETINGCreator partnerships shaped around the audience, the campaign and the moment.
Paid Media & Advertising
MARKETINGCampaign creative and paid distribution designed to extend reach across the right channels.
SEO & Digital Marketing
MARKETINGSearch and digital activity focused on visibility, discoverability and measurable growth.
Web Design & Development
MARKETINGResponsive digital experiences that carry the brand into a clear and usable web presence.
EVENTS08—13
Event Planning & Management
EVENTSPlanning, coordination, production and on-ground execution from start to finish.
Corporate & Entertainment Events
EVENTSCorporate moments and entertainment-led experiences built around audience and atmosphere.
Brand Activations & Launches
EVENTSPhysical experiences that turn a campaign or launch into something people can enter.
Concerts, Festivals & Live Shows
EVENTSLive production shaped around stage, audience, talent and the energy of the room.
Custom Experiences
EVENTSBespoke concepts developed around the brief instead of a fixed event format.
Venue Sourcing
EVENTSFinding spaces that fit the audience, production needs and overall experience.
13 SERVICES / TWO WORLDS / ONE TEAM
START WITH WHAT YOU NEED.
06PROCESS
THE MAKING OF
THE PART
THE PART
YOU DON'T SEE.
Every polished output has a mess behind it. The thinking, planning, production and follow-through are where the work actually gets made.
01 / INPUT
THE BRIEF
What needs to happen, who needs to care, and why. We turn the ask into a clear direction before anything gets made.
THE FIRST IDEARAW / NOTES
02 / PRODUCTION
THE BUILD
Concept, planning, production, design, content and logistics start moving as one system.
THE BRAND TAKES SHAPERAW / PROCESS
03 / THE 4PM RUSH
THE DEADLINE RUSH
A meeting at four. An edit still in progress. The laptop goes wherever the deadline goes—until the meeting gets postponed.
THE 4PM RUSHRAW / ON SITE
04 / THE LAUNCH
GO LIVE
The campaign launches. The doors open. The audience finally gets the version that was built for them.
THE LAUNCHRAW / CAMPAIGN
BRIEF / BUILD / DEADLINE / GO LIVE
THE FINISHED THING IS ONLY THE PART YOU SEE.
06BTHE PEOPLE
BEHIND PROJECT ONE & CO.
THE PEOPLE
BEHIND THE WORK.
Different jobs. Same obsession with making the thing actually good.
STRATEGY / DIRECTION
THE ONE WITH
THE ONE WITH
THE PLAN.
Briefs, brand direction, the why before the what, and asking the annoying useful question.
CREATIVE / CONTENT
THE ONE MAKING
THE ONE MAKING
IT LOOK GOOD.
Ideas, design, content, cameras, edits, and the version that somehow became final_final_07.
PRODUCTION / EVENTS
THE ONE WHO
THE ONE WHO
MAKES IT HAPPEN.
Schedules, venues, crews, suppliers, call times and the tiny details nobody notices when they go right.
CLIENTS / PARTNERS
THE ONE KEEPING
THE ONE KEEPING
EVERYONE MOVING.
Clients, creators, partners and the communication that keeps a good idea from getting lost between people.
PROJECT ONE & CO. / AL KHOBAR
ONE TEAM.
VERY DIFFERENT GROUP CHATS.
VERY DIFFERENT GROUP CHATS.
06CTHE GROUP CHAT
SIMULATED / THE ENERGY IS ACCURATE
THE GROUP CHAT
SHOULD PROBABLY
STAY PRIVATE.
Tap a message. We cleaned these up just enough to keep everyone employed.
07PROJECT ONE
A SMALL NOTE ABOUT HOW WE WORK
WE USUALLY HAVE CREATIVITY FOR BREAKFAST.
* usually.
CURRENT STATE
HOW IT STARTS
BOLD IDEAS.
HOW IT LEAVES
FLAWLESS EXECUTION.
Project One brings marketing and events together with creativity, precision and a personal touch. The idea matters. So does everything it takes to make the idea real.
01
STRATEGY / DIRECTION
THINK
Find the idea worth building. Give it direction before giving it decoration.
02
DESIGN / PRODUCTION
MAKE
Turn the direction into something real, whether it lives on a screen, in a room, or in front of a crowd.
03
LAUNCH / ATTENTION
MOVE
Put it where people can see it, feel it, share it and carry it forward.
PROJECT ONE & CO.
MARKETING / EVENTS / EXPERIENCES
SERIOUS ABOUT
THE WORK.
Not always about ourselves.
07CULTURE BOARD
Quiet work, exacting rooms, collective standards.
We work with architects, founders, photographers, developers, and makers who understand that premium design is a system of decisions.
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